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Alberto-Culver to Acquire West Coast Beauty Supply

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By: TOM BRANNA

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The Alberto-Culver Company’s Beauty Systems Group (BSG) has reached an agreement in principal to acquire West Coast Beauty Supply Co., a major full service professional beauty products distributor based in Benicia, CA.Executives said West Coast Beauty Supply would take the company into 80% of the U.S. and add approximately $170 million to annual sales. The supply company has more than 225 professional distributor sales consultants and 122 stores in fourteen western states including Califor...

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